Services

Every service your wholesale channel needs.
Nothing it doesn't.

Hollo Collective was built on one belief: that every brand — regardless of size or stage — deserves access to the kind of wholesale expertise that used to be reserved for the biggest names in the industry.


Service 01

Core service

Direct Retailer Outreach
& Prospecting

This is the engine of wholesale growth. While other services optimize your Faire profile and wait for buyers to find you, Hollo Collective goes out and gets you in front of the right retailers — directly, personally, and consistently.

Most brands send a few cold emails, get no response, and conclude that outreach doesn't work. The truth: outreach works when it's targeted, personal, and relentless. That's what we do.

We bring the retailer relationships and brand-side experience that comes from working alongside some of the most respected names in lifestyle retail — Vineyard Vines, Lilly Pulitzer, Kendra Scott, Barbour, and more.

  • Custom prospect lists built by category, geography, buyer name, and store profile — no generic blasts
  • Personalized outreach sequences written to open conversations, not just introduce products
  • Consistent follow-up cadence — the follow-up is where most brands fall apart, and where we close
  • Response management — when a buyer replies, we handle it immediately and move them toward an order
  • Pipeline tracking — every contact, response, and status update in a live dashboard you can view at any time

The result

New boutique accounts opened every month. A pipeline of warm prospects moving toward orders. A wholesale channel that grows through active effort — not passive presence.

Trade show support

Walk in with
appointments already booked.

Most brands walk the trade show floor hoping to get lucky. Hollo Collective brands walk in with a confirmed calendar of buyer meetings — scheduled in advance, confirmed before the brand arrives.

  • Pre-show buyer outreach 4–6 weeks before the show
  • Meeting calendar built and sent to the brand before arrival
  • Line sheet and sell sheet prep — retailer-ready before the floor opens
  • Post-show follow-up executed within 48 hours of closing

Shows we support

  • Atlanta Market
  • NY NOW
  • Shoppe Object
  • AmericasMart
  • Dallas Market
  • Las Vegas Market
  • Regional events

Available as add-on to any retainer tier · $800/day


Supporting role

"Once we've opened the door through direct outreach, our platform management ensures every retailer who lands on your profile sees a brand that looks the part — optimized, professional, and ready to ship."

Service 02

Platform Management

Faire, NuORDER, and RangeMe are tools in the toolbox — not the strategy. We manage them so the infrastructure is always buyer-ready, and so inbound discovery complements outbound prospecting.

  • Faire profile build, optimization, and ongoing inbox management
  • NuORDER catalog setup and order management support
  • RangeMe profile optimization for inbound retailer discovery
  • Shopify B2B / wholesale channel setup and integration
  • Seasonal promo and boost management across platforms
  • Platform analytics monitoring and monthly reporting

Who this is for: Any brand not actively managing their wholesale platforms — or any brand treating Faire as a passive storefront rather than an active outreach channel. If your Faire inbox hasn't had a new inquiry this month, something needs to change.


Service 03

Wholesale Account Management

Opening an account is a beginning, not a result. The brands that build durable wholesale revenue are the ones that treat every retailer like a long-term relationship — not a one-time transaction.

We manage the day-to-day of your retailer relationships: order tracking, reorder follow-up, seasonal re-engagement, and proactive communication that keeps your brand top of mind when the buyer is ready to buy again.

  • Day-to-day order tracking and fulfillment coordination
  • Reorder outreach and follow-up cadence
  • Retailer relationship management and seasonal check-ins
  • Sell-through support and replenishment strategy
  • Account health scoring and churn prevention
  • Seasonal re-engagement campaigns

Who this is for: Brands with existing accounts who've lost touch with their retailers — or brands whose reorder rate is lower than it should be. Most wholesale revenue is lost not at the opening, but at the second order.

Outcome

Reorder rate built
within 60 days.

Consistent account management turns first-time buyers into predictable, recurring revenue. Our clients establish reorder cadences that produce wholesale income that compounds — not just spikes at launch.


Outcome

Wholesale-ready
in 30 days.

Most brands lose their first wholesale opportunity because their infrastructure isn't ready — wrong pricing, no terms, informal operations. We build the foundation so you can say yes with confidence.

Service 04

Wholesale Setup
& Infrastructure

Before you can sell wholesale at scale, you need to be operationally ready. Pricing, terms, minimum orders, policies, and fulfillment workflows all need to be in place — and right — before accounts can open without friction.

  • Wholesale pricing strategy and margin analysis
  • Terms, MOQs, and account policy creation
  • Professional line sheet design and seasonal refresh
  • Shopify B2B wholesale configuration
  • EDI readiness assessment and vendor onboarding
  • QuickBooks wholesale integration support
  • Operations and fulfillment workflow review

Who this is for: Brands launching wholesale for the first time, or brands that have been selling informally without a real infrastructure. The right setup makes every other service — outreach, platforms, account management — work dramatically better.


Service 05

Sales Strategy
& Channel Planning

Wholesale isn't a single channel — it's a portfolio of relationships, platforms, and market moments. A brand without a coherent sales strategy is leaving money on every table at once.

  • Seasonal sell-in calendar and cadence planning
  • Account tier strategy — boutique, regional chain, national
  • Market week and trade show strategy
  • Pricing and margin optimization by channel
  • Channel P&L review and forecasting
  • National retailer roadmap for Director-tier clients

Who this is for: Brands ready to think about wholesale as a business — not a side project. Strategy is included in all retainer tiers, with the Director tier receiving dedicated bi-weekly channel planning sessions.

What changes

Reactive wholesale becomes proactive. Instead of shipping when accounts order, you're building seasonal momentum, pitching the right buyers at the right time, and running a channel that compounds year over year.


Outcome

National-retailer ready.

EDI is not optional when the account requires it. We handle the technical onboarding so the account doesn't fall apart because of compliance issues after the buyer says yes.

Service 06

EDI & Compliance

National retailers require Electronic Data Interchange — the order management system that automates purchase orders, invoices, and shipping notices between a retailer and a vendor. If you're not EDI-compliant, the account doesn't move forward.

  • EDI readiness assessment before retailer submission
  • Retailer-specific vendor compliance review
  • EDI provider selection and setup
  • Mapping and testing of required transaction sets
  • Ongoing EDI order management support

One-time EDI onboarding: $500 · Available as add-on to any retainer

Fit check

Is Hollo Collective
right for your brand?

You're a strong fit if…

  • You have a finished, shippable product
  • You have a genuine commitment to wholesale growth
  • You are ready to invest in the process
  • You want a partner who works like part of your team
  • You're in apparel, accessories, home, or CPG
  • You want a partner who works like part of your team

We're probably not the right fit if…

  • You're pre-launch or pre-revenue
  • You want a one-time project, not ongoing management
  • You want training so you can run wholesale yourself
  • You're in B2B, software, or services
  • You're not ready to invest in the channel seriously