Who we serve

Four situations.
One partner.

Ready to open your first accounts.

You've built a brand worth selling and you know wholesale is the next move. You need a partner who knows exactly which doors to knock on, how to price for retail, and how to get buyers to say yes — from day one.

Wholesale exists — but it's not growing.

You have accounts. You have a Faire profile. But outreach is inconsistent, reorders aren't coming in, and the channel has stalled. We take it over, build the pipeline back up, and make wholesale a revenue engine again.

You need a best-in-class wholesale partner.

Your brand is ready for the next tier of retail — regional chains, national accounts, premium boutiques. You don't need someone to figure it out as they go. You need a team that has been in these rooms, knows these buyers, and knows how to get your brand in front of the right people.

Growing fast and need the systems to match.

Orders are coming in but the backend is straining — EDI, compliance, reorder management, trade show calendars. We build the infrastructure that lets your wholesale channel scale without breaking.

The truth about wholesale

"You built something worth selling. But wholesale is a different game — it takes consistent outreach, real buyer relationships, and retail-specific expertise that most brand founders don't have time to develop."

Every month without a functioning wholesale channel is a month of revenue left on the table. Retail buyers don't come looking for you — you have to go find them, earn their attention, follow up three times, and close the order.

That's what we do. Every day. For brands like yours.

What we do

The engine of wholesale growth
is outreach.

Hollo Collective was built on one belief: that every brand — regardless of size or stage — deserves access to the kind of wholesale expertise that used to be reserved for the biggest names in the industry.

Direct Retailer Outreach & Prospecting

Core service

Custom-built prospect lists by category, geography, and store profile. Personalized outreach sequences to boutique owners, regional chain buyers, and specialty retailers. Consistent follow-up — the follow-up is where most brands fall apart, and where we close. Every contact, response, and status update logged in a live tracker you can view at any time.

Trade shows included: Hollo Collective brands don't walk the floor hoping to get lucky — they walk in with a confirmed calendar of buyer appointments. We contact target accounts 4–6 weeks before the show, book the meetings, and execute follow-up within 48 hours of closing. Atlanta Market, NY NOW, Shoppe Object, AmericasMart, Dallas Market, Las Vegas Market, and regional events.

Platform Management

Once we've opened the door through direct outreach, every retailer who lands on your Faire or NuORDER profile sees a brand that looks the part — optimized, professional, and ready to ship. Faire storefront build and inbox management. NuORDER catalog and order support. RangeMe profile optimization for inbound buyer discovery. Shopify B2B channel setup. Seasonal promos across platforms.

Account Management

Opening accounts is only the beginning. We manage every active relationship — reorder follow-up, seasonal re-engagement, order tracking, and retailer communication. The brands that build sustainable wholesale revenue are the ones that treat every account like it matters. We treat them all like they matter.

Wholesale Setup & Strategy

Pricing architecture, terms, MOQs, line sheet design, seasonal sell-in planning, EDI readiness, and channel P&L — the operational infrastructure that makes outreach scalable. Built right from day one, or rebuilt from whatever you have now.

Full service breakdown →

How it works

From Brand Discovery Call
to open accounts in four steps.

Discovery & strategy

We assess your brand's wholesale readiness, identify the fastest path to accounts, and build a target list of retailers worth pursuing. You leave with a 90-day roadmap before we've spent a dollar.

Build & launch

Platforms configured, materials polished, terms set. We launch your outreach campaigns and open the first accounts — usually within the first 30 days of engagement.

Grow & track

Weekly outreach cadence. Response management. Pipeline tracking in a live dashboard. Monthly reporting on every contact, every account opened, every order generated.

Scale & sustain

Reorder campaigns, seasonal sell-in, regional chain targeting, national retailer strategy. The channel compounds — and we keep managing it so it keeps growing.

See the full process →

Retainer programs

The level of support
your stage requires.

All programs include direct outreach, platform management, and commission on accounts opened. No long-term contracts.

Foundation

Starter

$750_/mo

Intro rate

Monthly targeted outreach campaign
Faire setup & optimization
Line sheet review
Account opening coordination
Pipeline tracking dashboard
Monthly strategy call

Get started

We earn when
you earn.

In addition to the monthly retainer, we earn a commission on accounts we open — scaled by account type. The bigger the account, the more meaningful it is to your brand, and the lower our commission rate. That's intentional.

Commission applies only to incremental accounts we develop through outreach. Not your existing business.

Net wholesale order value · $250 minimum · $1,500 cap per order
90-day attribution window · Paid monthly on confirmed invoiced orders

New boutique / indie retailer

The bread and butter. Boutiques that become long-term reorder accounts.

New regional chain

Multi-door regional accounts — significant volume, longer close cycle.

New national retailer

Major retail placement — HomeGoods, Nordstrom, Whole Foods, and peers.

Reorder — existing account

Returning orders from accounts already in your network.

Faire marketplace (attributed)

Inbound Faire orders attributable to our profile management and campaigns.

Common questions

What brand founders
want to know.

Most wholesale consultants advise. We execute. We build the prospect lists, write the outreach, follow up, manage the buyer responses, and close the accounts. You see the work in a live pipeline tracker — not a quarterly PDF. We don't bill hours. We open accounts.

Most clients open their first accounts within 30 days of platform launch. Outreach momentum builds through consistency — by month three, most clients have 6–15 new boutique accounts and a pipeline of warm prospects moving toward orders.

No. Many clients come to us before their first wholesale account. We handle full platform setup, storefront optimization, and first outreach campaigns — from scratch. If you're already on the platforms, we audit what's there and improve it.

Hollo Collective works with brands at every stage of the wholesale journey — from founders opening their very first account to established brands scaling an existing channel. If you have a strong product, a genuine commitment to wholesale growth, and you are ready to invest in the process, we are ready to work with you.

National placements are part of our Director-tier scope. We have direct experience placing brands at Nordstrom, HomeGoods, Whole Foods Market, Macy's, Belk, Academy Sports, and Bass Pro Shops. These relationships take time to build correctly — we map the path and work toward it with discipline.

We earn commission only on accounts we open through our outreach — 8% for boutiques, 6% for regional chains, 4% for nationals, 3% on reorders, 2% on attributed Faire orders. Commission is calculated on net wholesale order value, with a $250 minimum and $1,500 cap per order, paid monthly on confirmed invoices. Commission never applies to your existing wholesale business.

Trade show support is available as an add-on to any retainer. The key difference: Hollo Collective brands walk into the show with confirmed buyer meeting calendars — we contact target accounts 4–6 weeks in advance and book appointments on your behalf. We support Atlanta Market, NY NOW, Shoppe Object, AmericasMart, Dallas Market, Las Vegas Market, and regional events.

No long-term commitment is required after your first month. Your first month's retainer is non-refundable — it covers your full onboarding, platform setup, prospect list, and first outreach batch, all completed in full. After that, we are completely month-to-month with 30 days written notice to cancel. No penalties, no fees, no lock-in. We would rather earn your business every month than hold you to a contract.

Start here

Book your complimentary
Brand Discovery Call.

We'll review your current setup, identify the fastest path to new accounts, and tell you exactly what we'd do first. No pitch. No pressure. Genuinely useful — whether you work with us or not.

Book a Discovery Call

Or email us directly: hello@hollocollective.com

✓ Always complimentary — no cost, no obligation

✓ 15 minutes via Zoom, no prep required

✓ Written follow-up summary delivered within 24 hours

Outreach driven. Growth delivered.

Four situations.One partner.