About Hollo Collective
Ten years of buyer relationships, retail placements, and wholesale infrastructure — built into a service that growing brands can actually access.
The story
Hollo Collective was founded by a wholesale industry veteran who spent over a decade opening accounts, managing platforms, and placing brands at some of the most recognizable retailers in the country.
Over a decade working alongside brands like Vineyard Vines, Lilly Pulitzer, Kendra Scott, Barbour, Jack Rogers, Lifeguard Press, and Texas Ranch Olive Oil has given us an insider's understanding of what it takes to build and sustain a wholesale channel at the highest level. That experience — the buyer relationships, the retail instincts, the operational know-how — is what we bring to every brand we partner with.
The work also spanned HomeGoods and Nordstrom, Whole Foods Market and Macy's, Belk and Academy Sports and Bass Pro Shops — and hundreds of boutiques, regional chains, and specialty retailers in between. Every category, every level of retail complexity, every type of buyer relationship.
What became clear over those years was a pattern that repeated itself with almost every growing brand: the wholesale opportunity was there, the product was there, the demand was there — but the execution wasn't happening because the brand couldn't afford the expertise to make it happen.
A full-time wholesale director costs $90–140K per year. A traditional sales rep works commission-only, represents dozens of brands at once, and touches the ones that are easiest to sell. Neither option was built for the brand between $250K and $5M trying to build a real wholesale channel without breaking the bank.
Hollo Collective was built to close that gap.
Retail relationships built over 10+ years
"Growing brands deserve access to wholesale expertise they can't afford to hire full-time. That's exactly what we built."
— Hollo Collective
What makes us different
The difference between advice and execution is the difference between a brand with a wholesale strategy and a brand with wholesale accounts. We do the work.
We build the prospect lists, write the outreach, manage the follow-up, open the accounts, and report on every single contact. You hire us for results — not recommendations.
Our commission structure means our compensation is tied to your results. We earn more when you open more accounts and generate more wholesale revenue. The incentives are built in.
Live pipeline tracker. Monthly written report. Every contact, every response, every account opened. No black box. No guessing whether the work is happening. It's all there.
Platform expertise
We don't learn your platform while billing you hours. We've been operating in these systems for years — we know what works and what doesn't.
Faire
The dominant wholesale marketplace for boutique and specialty retail. We run storefronts, outreach campaigns, inbox management, and order operations — actively, not passively.
NuORDER
B2B ordering platform for national and specialty retailers. We handle setup, catalog management, and buyer network outreach for national placement.
RangeMe
Product discovery platform used by major retail buyers. We build high-converting brand profiles and actively pitch to buyers running category searches.
Shopify
Wholesale channel configuration, Shopify B2B portal setup, and wholesale pricing architecture for brands using Shopify as their commerce backbone.
QuickBooks
Wholesale order tracking, invoicing, and P&L integration for brands managing their wholesale financials in QuickBooks.
EDI
Electronic Data Interchange onboarding for national retailers with EDI compliance requirements — including retailer-specific setup and vendor testing.
Our mission
The wholesale industry has always rewarded the brands with the most resources. The ones who could hire a VP of Sales, fund a trade show strategy, and keep a dedicated account team. Smaller brands — even the great ones — got left behind.
We built Hollo Collective to change that equation. Expert-level wholesale execution, accessible at a fraction of the cost of a full-time hire, with a commission structure that keeps our incentives aligned with yours.
Work with us →